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case study

Trackr

Bringing bluetooth tracking devices to the world, the folks at Trackr want their customers to spend less time looking for lost belongings with their small attachable tracking device and large tracking network.

Trackr is a small bluetooth enabled device that bridges the gap between people and their belongings. Although this device is small, the tracking network is one of the largest in the world with a dedicated customer base. We've had the pleasure of being apart of the Trackr digital family since their early days in the tech industry, and have helped them break into big box stores like Target and Best Buy.

We partnered with Trackr to deliver a robust platform which would bring ease of use to the products forefront. We've built a high reputation on building interfaces that are centered around award-winning digital products, and working with the dedicated team at Trackr was no different. Our partnership yielded optimal results because the values our teams shared and passion to make the product sound was at the center stage at all times.

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We shifted our focus to a target market of potential users to design an intuitive shopping platform with multiple avenues for product information and purchasing.

It's vital to never lose focus of the product throughout the shopping experience. We crafted an eCommerce platform that visually tells a story. Paring personality to the unmatched details of the product which brings the brand's core values and true craftsmanship to the forefront of the experience.

A solidified understanding of goals and a comprehensive research of market was our digital compass throughout the partnership. Never losing sight of the end goal which was to create a trustworthy brand that conveyed the highest level of quality while keeping simplicity and elegance in mind at all times.

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